On June 1, 2017, Fischer Francis Trees & Watts (FFTW) rebranded to BNP Paribas Asset Management. This is a natural step in the firm’s evolution as FFTW became fully owned by BNP Paribas in 2006. We believe our new brand is a simpler representation of who we are, the asset management arm of a prominent global banking institution; and of what we do, managing your assets.
While our name has changed, many things have not changed as we have been integrating our business with that of BNP Paribas Asset Management over the past decade and adapting together with BNP Paribas Asset Management to the changing asset management landscape. Most importantly, what will stay the same are the following:
Following the successful and seamless integration of FFTW into the BNP Asset Management platform earlier this year, BNP Paribas Asset Management is doubling down on its commitment and presence in the U.S. We now have a more centralized global platform consisting of better cross-office collaboration and enhanced knowledge sharing which has contributed to enhancing our teams' overall performance. Our centralized global platform enables us to bring more products and investment ideas to our U.S. and global clients at an accelerated pace while further building on our existing capabilities. We have the agility and accessibility of a boutique which enables us to successfully partner with our clients but we also provide the global resources and insights investors need to meet today's challenges.
We look forward to working with you in the future.
To learn more about BNP Paribas Asset Management, its fixed income business or other asset classes, please click here or visit us at institutional.bnpparibas-am.com
BNP Paribas Asset Management, a global business line of BNP Paribas Group, provides investment management in the United States through BNP PARIBAS ASSET MANAGEMENT USA, Inc., which is registered with the U.S. Securities and Exchange Commission as an investment adviser under the Investment Advisers Act of 1940, as amended.